EFFECTIVE BRAND AWARENESS
We invite your national brand to join us as we reinvent Music TV in LGBT nightlife.
Your creative is mixed with over 40,000 music videos, including the latest, HOTTEST tracks.
Now playing in our exclusive network of LGBT bars and nightclubs. patrons are engaged and receptive. PowerVJ is the sure-fire way to extend your relationship with them.
PowerVJ engaged research firm Community Marketing & Insights to conduct an independent, third-party research study on the effectiveness of our video advertising services.
The concepts tested were recall, attitudes, feelings, and reactions of a concentrated LGBT audience when exposed to campaigns tailored for its viewership. Four brands participated. The results were astounding.
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It's simple. A venue programs their music video playlist to suit their vibe. This becomes the "soundtrack" and nothing interrupts the sound all evening.
A few times an hour, the visual from the music video is overlapped by silent ad spots during an "Ad Break." After the break, the visual resumes to match the sound.
Neither PowerVJ nor the venue controls which audio plays during an ad.
YOU'RE IN CONTROL
YEARS OF DEVELOPMENT
Our FREE service allows you to provide a superior entertainment solution at no monthly cost. Save DJ and VJ dollars for special events. We even cover the licensing playrights for our service as background music, so you don't need to worry.
With an intuitive touch-screen interface, there is no keyboard or mouse. Our killer system comes pre-loaded with thousands of videos and playlists ready to run. It may then be customized by anyone on your staff who can use an iPad and knows a thing or two about music.
YOU'RE IN CONTROL
PowerVJ is the first digital out-of-home media platform for directly and exclusively targeting the LGBT market. We empower national brands to form or strengthen their connection with this community through video advertising. Our entertainment network is reinventing Music TV in LGBT nightlife.
With hundreds of thousands of unique viewers and millions of opportunities to see tailored video messages, our value is unique, effective, and does not interfere with mainstream market messaging.
PowerVJ's premier entertainment and advertising solution is powered by solid, proven technology and content with over 16 years of success in Europe. Our team is comprised of highly accomplished executives with expert operations and marketing know-how.
President & CEO
Joe came out in high school at the age of 15 and doesn't just work in Media & Entertainment... he lives it. With roots in film production and as a hobbyist DJ, his lifelong journey – from vinyl, cassette tapes, and CDs to computers, videos, and branding – combines within PowerVJ. A three-time graduate of Syracuse University, he manages content, advertising development, venue relations, and marketing for the company, applying over 20 years of communications strategy for such clients as AT&T, IBM, EarthLink, and numerous digital startups.
Ad Sales & Content Support
Minji supports both ad sales and content acquisition in her role with PowerVJ. As an avid music enthusiast, and ally of the LGBT community, she began working with us in January 2018. Minji is currently studying Advertising, Information Management, and Technology through the S.I. Newhouse School of Public Communications and School of Information Studies at Syracuse University. Her passions include keeping tabs on technological growth, client needs, and opportunities. In her spare time? Well... she has none!
We can't wait to hear from you
PO Box 7313
New York, NY 10116